Services / Checklist
The Small Business Website Launch Checklist
A free, detailed checklist for small businesses planning a website launch, covering planning, content, legal compliance, accessibility, technical setup and SEO.
What's inside
Planning & content
Define your objective, prepare your product or service content, and get your pricing, quoting or payment setup ready before launch.
Legal & compliance
Privacy Policy, Cookie Policy, UK GDPR compliance, and a Returns or Cancellation Policy if you sell products or services online.
Accessibility & technical
Contrast, keyboard navigation and alt text, alongside SSL, page speed and broken link checks.
Launch & beyond
Final pre-launch verification, plus domain and admin ownership and an Emergency Contact / Handover Plan.
The eight sections
Planning & Strategy
Define your site's primary objective, map out the pages you need, and agree who has final sign-off before you start.
Content Preparation
Prepare your business overview, product or service descriptions, pricing, testimonials, and company or VAT registration details.
Legal & Compliance
Cover your Privacy Policy, Terms of Use, Cookie Policy, UK GDPR compliance, and Returns or Cancellation Policy if selling online.
Accessibility & Usability
Check contrast, keyboard navigation, alt text, text zoom and mobile usability.
Technical Infrastructure
Verify SSL, page speed, broken links, analytics and form deliverability, plus a custom 404 error page.
Search Engine Optimisation
Set unique meta titles, submit your sitemap to Google Search Console, and claim your Google Business Profile.
Pre-Launch Verification
Test every form end to end, check display across key browsers, and back up any existing site before migration.
Post-Launch Maintenance
Confirm domain and admin ownership, document an Emergency Contact / Handover Plan, and assign ongoing update roles.
Need assistance?
Yelland Digital specialises in designing and building fast, professional websites for small businesses.
Frequently asked questions
Do I need to give my email address to download it?
No - the download button opens the PDF immediately, with no sign-up required.
Is this only useful for businesses selling online?
No - most of it applies to any small business website, whether or not you sell online. Items marked with an asterisk, like payment processing or a refund policy, only need completing if they apply to your business.
Can you help us work through the checklist?
Yes - get in touch and we can review your site against it, or build a new one with everything on the list handled for you.